Professional Experience U.S.

Creative Director / Owner
2004 to Present
Privately owned, independent design studio, maintaining own 'boutique' client base, whilst providing consulting and contract services for top 20 firms working on major national brands (UK), and freelancing for local firms in the Delaware Valley (US).


• Won Best In-Store Communication category at the Retail Interiors Awards for Campbell Rigg Design in the U.K. for Argos stores, which explained the unique shopping systemvia bold, simple beacons alongside a new spatial layout of the store which helped to navigate consumers.

• Won 2 AIGA PDA Awards for Identity / Print work for Limepickle and Kaleidoscope.

• Launched an apparel brand specializing in limited edition soccer related merchandise such as shirts, scarves, pins etc. Current owners of Limepickle FC merchandise include the F.O. and players of the Philadelphia Union and the F.O. and players of Liverpool FC.

• Worked with several foundations in and around the MLS, from the Philadelphia Union Foundation, to the Sons of Ben, Reading United, Team Dinner, Miles for MJ and The Wheeled Scotsman Foundation.

• Managed a collective of 4 designers producing gameday posters for the Philadelphia Union, for use on supporter groups' social media platforms.

Creative Director / Senior Designer
2007 to 2009
Responsible for creative output and team leadership on a variety of branding and environmental projects in the corporate, health care, educational and retail sectors providing design solutions that are successful in intent, sympathetic to the architecture/environment, and on budget. 

• Strategic leader on several large brand programs in sectors ranging from corporate, health care, educational and retail for clients such as Penn Medicine and SAP.

• Deliver forward-thinking solutions and methodologies with comprehensive understanding of user touch points, user needs, client objectives and post-implementation evaluations, for clients such as Penn Medicine, SAP, Neumann University, Pennsylvania Real Estate Investment Trust.

• Managed design and print/fabrication budgets, ensuring that all designs can be implemented, fabricated and installed, or printed and delivered, on time and within the client's given budget.

• Prepare design intent documentation and evaluate fabricator shop drawings. Maintain quality control through review of all value engineering to ensure construction details stay true to the original design intent.

• Liaise with fabricators, printers and manufacturers, acquiring budgets at specific milestones within the project. Prepare bid documentation and manage the construction/production/install phases with multiple shop visits, giving design direction and approving ad-hoc changes where necessary.
  

Senior Art Director - 2007
Creative lead on the company's largest client, charged with maintaining the core vision across multiple channels. Responsible for managing the creative team, account handlers, copywriters, visualization artists, photographers and event specialists, to design, implement and manage the complex rebrand program.


• Implemented a flexible mapping program that monitored several product lines across multiple brand channels simultaneously, ensuring that consistency in the new vision was achieved.

• Strategic thinking for brand development and evolution over a 2-year program.

• Design and implementation of key tools for brand ambassadors to use when constructing all types of events from high cache to low impact.

• Provided ideas and direction for new product Innovation and ideation.

Professional Experience U.K.

Rawls & Co. London, UK

Senior Designer / Director of Graphics
2001-2004
Worked alongside the managing director to establish the creative vision and positioning for the company. Design team leader and manager on projects for national retail brands.

HOK, London, UK

Senior Designer
Hospitality, Leisure, Retail and Entertainment
2000-2001
Start-up department within global architectural firm. Primarily project-focused but also servicing internal presentation and marketing needs, whilst liaising with other offices in the continental region. Worked on projects in the entertainment, leisure, hospitality and corporate sectors.

Astound, London, UK

Senior Designer
1998-2000
Brand guardian and team leader on largest company account. Lead designer on several prestigious brand accounts working alongside the interior design department to provide holistic solutions.

Crabtree Hall, London, UK

Staff Designer / Senior Designer
1996-1998
Working under the creative director, and with the interior design department, providing designs for new retail concepts. Responsible for all graphic concepts and artwork generation. Sourced and art directed various outside vendors which supplied key project components such as screen printers and model makers.

Education

University of Central Lancashire, Preston, UK

BA(HONS) Graphic Design 2:1 - June 1995
Participated in the Cooperative Education Program completing a 6 month internship at brand packaging house, Group Four Design, CT.

Computer Skills

Adobe Creative Suite 5
Illustrator CS5
Photoshop CS5
InDesign CS5
Flash CS5
Dreamweaver CS5,
Adobe Acrobat 9
Macromedia Studio MX
iWork
MS Office
Quark
HTML

Awards & Publications

2006 Retail Interiors Awards

Best In-Store Communication - Argos
for Campbell Rigg Design

2010 SEGD Merit Award

SAP Corporate HQ - for ex;it

2010 AIGA PDA Winner

Limepickle Identity Program
Kaleidoscope Identity Program
Perelman Donor Wall - for ex;it
Plymouth Meeting Mall - for ex;it

Follow Me! - Wayfinding & Signage Systems

Dopress Books

New Retail

Rasshied Din / Conran Octopus Books

References

List of professional and personal references available upon request.