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Featured Work
Aga
Argos
BBC
BrewHaHa
Chance and Fat
Chapelfield
Coldharbour
Flock
Gala
HOK
Jempson’s
Jessops
Konzum
Kool
Neumann
Perelman Donor
Perelman Exterior
PhillyCarShare
Plymouth
Pulse
Rawls
Ready Meals
Tesco
Waitrose
Xmas

Accounts Worked On:
(Abridged Listing)
3G mobiles
Aga Rayburn
Allied Signal / FRAM
Amtico
Argos
BBC
Cadbury’s
Camel
Cheesborough Ponds
Coca Cola
Diageo
Disney
Ellesse
Gala Casinos
Harrods
Homebase
Jessops
Konzum
Kool
Lend Lease
Natural History Museum
NEC Group
Neumann University
Nortel Networks
Penn Medicine / UPHS
Playtex
Prince Tennis
QVC
RJ Reynolds
Sailor Jerry
Sainsbury’s
SAP Americas
Tesco Stores Ltd.
The History Channel
Woolworths
World Duty Free

 
 
 

Recent Experience:

EXIT, USA, 2007 - 2009
Position: Creative Director / Senior Designer.

Responsible for all creative output and team
leadership on a variety of environmental and
branding projects in the corporate, healthcare,
educational and retail sectors. Charged with solving
complex masterplanning issues whilst working
directly with architects to provide branded design
solutions that are both succesful in intent and
sympathetic to the architecture.

LIMEPICKLE, UK, 2004 - 2008
Position: Director / Senior Designer.

Whilst maintaining own ‘boutique’ client base, also
provided consulting (and contract) services for top
20 agencies in the UK, usually as team leader,
managing and building their design team on projects
for major national brands.


Past Experience 1995 - 2004:

RAWLS & CO, UK
Position: Senior Designer / Director of Graphics.

Working alongside the managing director to ensure
that the creative vision for the company was
maintained as well as leading the design team and
servicing/managing clients on a day-to-day basis for
national retail brands.

HOK, UK
Position: Senior Designer.

Start-up department within global architectural
firm. Primarily project-focused but also servicing
internal presentation and marketing needs, whilst
liasing with other offices in the continental region.

ASTOUND, UK
Position: Senior Designer.

Brand guardian and team leader on largest company
account. Lead designer on several prestigious brand
accounts working alongside the interior design
department to provide holistic solutions.

CRABTREE HALL, UK
Position: Staff Designer / Senior Designer.

Working under the creative director, and with the
interior design department, providing designs for
new retail concepts.

 


  Project Summaries:

RJ REYNOLDS, USA
Development of a holistic brand asset management
program for the Kool brand covering all aspects of
branding, packaging, media, retail, event and
product innovation.

PLYMOUTH MEETING MALL, PA
Rebrand of a local mall including production of a
style guide, the design of the exterior, interior and
garage sign programs (to be consistent with architect
vision and new brand aesthetic) and working
with legal representation to revise the ordinance.

SAP AMERICAS, PA
Design and implementation of an interior wayfinding
and signage program for SAP Americas’ corporate
HQ to complement the architect’s branded interior
scheme. Project was LEED platinum requiring the
use of sustainable and recycled materials.

JESSOPS, UK
Rebrand of a high street photographic retailer
culminating in own brand packaging redesign
(1000+ lines) issued as a series of flexible templates.

ARGOS, UK
Design of award-winning retail park flagship store
which necessitated full communications overhaul in
order to simplify the customer experience.

TESCO STORES LTD, UK
After developing the signage ‘bible’ for this client, it
was put to use in designing the sign standards (both
external and internal) for several store formats,
from international hypermarket (extra) to high street
(metro) and garage forecourt (express).

GALA CASINOS, UK
Brand refresh, including design and implementation
of a dynamic interior and exterior wayfinding
signage program for estate of 32 casinos nationwide.

PENN MEDICINE / UPHS , PA
Design, documentation and implementation of donor,
exterior and interior wayfinding signage programs
for the Perelman Center for Advanced Medicine.

NEUMANN UNIVERSITY, PA
Design of an interpretive exhibit for the Center for
Sport Spirituality and Character Development,
focusing on the link between sport and spirituality.
This project has garnered interest within the Vatican.