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QUICK LINKS Personal Featured Work Accounts Worked On: |
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Recent Experience:
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Project Summaries: RJ REYNOLDS, USA Development of a holistic brand asset management program for the Kool brand covering all aspects of branding, packaging, media, retail, event and product innovation. PLYMOUTH MEETING MALL, PA Rebrand of a local mall including production of a style guide, the design of the exterior, interior and garage sign programs (to be consistent with architect vision and new brand aesthetic) and working with legal representation to revise the ordinance. SAP AMERICAS, PA Design and implementation of an interior wayfinding and signage program for SAP Americas’ corporate HQ to complement the architect’s branded interior scheme. Project was LEED platinum requiring the use of sustainable and recycled materials. JESSOPS, UK Rebrand of a high street photographic retailer culminating in own brand packaging redesign (1000+ lines) issued as a series of flexible templates. ARGOS, UK Design of award-winning retail park flagship store which necessitated full communications overhaul in order to simplify the customer experience. TESCO STORES LTD, UK After developing the signage ‘bible’ for this client, it was put to use in designing the sign standards (both external and internal) for several store formats, from international hypermarket (extra) to high street (metro) and garage forecourt (express). GALA CASINOS, UK Brand refresh, including design and implementation of a dynamic interior and exterior wayfinding signage program for estate of 32 casinos nationwide. PENN MEDICINE / UPHS , PA Design, documentation and implementation of donor, exterior and interior wayfinding signage programs for the Perelman Center for Advanced Medicine. NEUMANN UNIVERSITY, PA Design of an interpretive exhibit for the Center for Sport Spirituality and Character Development, focusing on the link between sport and spirituality. This project has garnered interest within the Vatican. |
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